This direct mail piece features a high-touch, custom "clamshell" folding structure designed to boost engagement through interactive unfolding. Created specifically for healthcare providers and staff, the mailer effectively balances dual-branding guidelines with clean typography, structured header bars, and a cohesive Harvard Pilgrim crimson color palette. To make complex benefits information easy to digest, the interior is organized into eight distinct, sections covering everything from member rewards and family health to mindfulness and behavioral support. Paired with relatable, human-centered imagery and clear eligibility icons, the resulting design delivers an approachable, executive-quality guide that empowers recipients to explore and maximize their healthcare resources during open enrollment.
