Aetna/theAgency Promotion - 58th annual Hatch Award, Boston
Each year, The Ad Club hosts the Hatch Awards, New England’s premier event for celebrating excellence in creative branding and marketing. Renowned for its vibrant atmosphere and tradition of honoring the region’s top talent, the event is also known for its indulgent festivities. To add a refreshing twist, my team at Aetna Insurance and I created a unique experience for attendees—a dedicated space to relax, recharge, and hydrate with craft, non-alcoholic refreshments. As a final touch, we distributed custom "Acqua di Aetna" water bottles, offering guests one last opportunity to stay refreshed as they departed.
ROLE
Lead Designer and Art Director
