Point32Health Colleague Resource Group (CRG) Marks
The Point32Health CRGs marks align to the idea of unity while providing unique colors and patterns that align to each group. These marks are utilized to represent these employee-led groups that help to promote an inclusive work environment and community.
CVS Health Heart Haus Logo Exploration and Development
With the Heart Haus identity, continuity with the CVS Health brand identity was paramount. My team and I strived to develop a brand symbol that could be traced back to our enterprise brand, while also dialing up visual impact. The Heart Haus brand symbol can be used as a portal for countless visual expressions with a focused point of view, highlighting imagery that reflects the work we do every day, the tools we use and the things that inspire us.