I had the privilege of spearheading Point32Health’s design direction for the sponsorship of the B.A.A. medley races, including the Boston Marathon, the B.A.A. 10K, and B.A.A. Half Marathon. Point32Health was also the presenting sponsor of the B.A.A. 5K. My team and I crafted a visually compelling brand presence that resonated across multiple touchpoints, ensuring that Point32Health stood out at Fan Fest, the Expo, and the Cheer Zone.
Our design strategy effectively engaged over 80,000 Expo attendees and 50,000 Fan Fest participants, leading to nearly 10,000 direct brand interactions. We designed a customizable Boston Marathon trading card photo booth that captured over 300 unique snaps, created 1,000 cheer cards and Thunder sticks to boost fan engagement, and facilitated close to 200 entries for a grandstand finish line seat giveaway. These visual elements not only enhanced the overall experience but also solidified our brand’s connection with the marathon community.
