My team and I developed creative that supports the strategic connections that shape the Point32Health employer brand, which serves as the foundation of its colleague value proposition (CVP). This positioning encompasses the full range of benefits, perks, services, programs, and resources that Point32Health offers. Internally, it focuses on engaging and motivating colleagues, while externally, it highlights what makes Point32Health a compelling destination for top talent. This holistic approach answers two key questions: Why should I choose to work at Point32Health? And why should I stay and grow here?
Branded Visual Elements
External creative comps
Internal creative comps
