This executive fact sheet was designed for Harvard Pilgrim Health Care to transform scattered, long-form content and source-of-truth documents into a cohesive, high-impact sales tool for brokers and our sales team. Created specifically for distribution at high-level broker retreats, my team and I distilled complex data into a streamlined 2-page visual narrative that reflects the brand’s evolved story of value. The design organizes key strengths, market-leading satisfaction metrics, and cost-containment levers through intuitive infographics, such as a medical cost savings target visual and a dollar-allocation breakdown. By combining clear information architecture, regional and national network maps, industry vertical callouts, and HPHC’s bold crimson identity with warm human photography, this piece reduced multi-slide decks into a single, comprehensive collateral item that empowers brokers and sales teams.
