While collaborating directly with our agency partner, I led the art direction for Harvard Pilgrim Health Care’s website UI, ensuring every digital interaction strictly aligned with enterprise brand guidelines. Central to this visual evolution was the introduction of a custom linear shield graphic overlay integrated into hero visuals across the platform. By bridging institutional credibility with modern digital aesthetics, this distinct graphic element adds depth behind real human photography, creating a unified visual language that elevates the overall web experience without compromising usability.
Member home page
Broker Home page
Employer Home page
Inner pages and UI component examples
