This brand activation project for Harvard Pilgrim Health Care at the 2025 Massachusetts Conference for Women in Boston centered on an uplifting, empowering theme that positions self-care as essential health care. Designed for an audience of over 15,000 professionals, the experiential environment blended large hero typography with authentic, individual-focused photography and rich background tones to create a bold visual presence. The comprehensive execution spanned a high-impact backdrop, vertical retractable banners, custom table linens, and coordinated print takeaways, delivering a seamless, touchpoint-consistent experience that effectively engaged attendees around mental health and workplace well-being.
