In this enterprise motion design project, I art-directed a freelance designer to create a unified digital holiday card animation that navigated the complexity of Point32Health’s multi-brand architecture. To ensure a genuine sentiment of care, warmth, and support, we passed on traditional holiday motifs in favor of an inclusive winter theme featuring a parade of colorful knit caps framing the message, "Wishing you warmth, happiness & health". I established a modular versioning framework so the core animation could seamlessly transition into customized end-slates tailored for specific audiences. The result was a cohesive, high-touch asset that met strict enterprise brand guidelines while delivering a comforting, human-centered seasonal greeting.
Storyboards and planning
